About Primal Custom
“Cycling is our passion,
Cycling apparel is our way of life.”
Primal Custom Apparel is made for cyclists that demand only the best - the best in themselves and the best in performance. Cycling teams, bicycle clubs, local bike shops, corporations and events around the world represent the diverse clientele that chooses Primal.
For custom cycling apparel the choice is easy.
Choose Passion. Choose Primal.
From the Wednesday night club ride to the 10,000 rider event to the top-tier race team, we have the tools, experience and product to meet the needs of every custom cycling apparel customer. We control every step of the design and manufacturing process from design to delivery, allowing us to supply your custom cycling apparel with an industry leading on-time delivery record. As a full service custom cycling apparel manufacturer, our in-house design team is able to assemble a stunning design that effectively conveys the spirit of your organization.
Our research and development team works directly with on-staff racers, sponsored teams, events and recreational cyclists in an on-going process to design, develop and provide the best custom cycling apparel in the industry.
At our heart, we are road racers, mountain bikers, weekend warriors, artists and business people who have found a way to combine our talents to produce a product known and respected worldwide as the best custom cycling apparel on the market. Cycling is a passion for everyone of us and this passion is reflected in the products we design and produce, as well as in the high level of customer service we provide.
Our Mission Statement
Primal Wear's mission is to continually improve, learn and grow in all aspects of its business, meeting the challenges rising up daily with resolve and determination to succeed together as a unified company and as a team. Our work environment must be one that inspires the desire to achieve within each department and each employee, and in turn provides our customers the best possible products and services available. Today's ideas and strategies are key, but the cultivation of concepts and ideas for tomorrow is even more critical. Encouraging new ideas and methods for job duties, systems, product development and departmental applications must be impressed each and every day. We will consistently research new opportunities that will allow growth in both new and existing markets, and be unsurpassed in our quest for excellence as a company. Through continued product and systems development, marketing and sales strategy, exceptional customer service and the experience and talent we possess we can effectively pattern and define our success.
